Course: SEO Fundamentals
Clean & Descriptive URLs
First we take a quick tour of our imaginary coffee shop website. It's a basic 5/6 page site with a homepage, a blog, contact information, ph...
Course: SEO Fundamentals
Browser Titles
The page title should be an accurate and concise description of a page's content, this is important for the user experience and SEO. A well...
Course: SEO Fundamentals
Meta Tags
Learn how to set global and page specific meta tags in RapidWeaver. We'll also discuss which meta tags are important, and how to tweak the c...
Course: SEO Fundamentals
Sitemaps and Robots
A sitemap is an XML file with a list of links to all of your pages. This XML file is used by search engines to more easily index all of your...
Course: SEO Fundamentals
SEO Friendly HTML Part 1
Whilst the HTML structure of you page is not completely under your control — it never is when using a template based site builder such as Ra...
Course: SEO Fundamentals
SEO Friendly HTML Part 2
Whilst the HTML structure of you page is not completely under your control — it never is when using a template based site builder such as Ra...
Course: SEO Fundamentals
Keyword Research Part 1
Keyword research is all about knowing the actual search terms that people enter into search engines. Researching keywords will help you to a...
Course: SEO Fundamentals
Keyword Research Part 2
Keyword research is all about knowing the actual search terms that people enter into search engines. Researching keywords will help you to a...
Course: SEO Fundamentals
Content Is King
As I've said many times, content is king! Spend most of you time focussing on good quality content. A nice looking website is useless withou...
Course: SEO Fundamentals
Why You Need A Blog
If content is king, then a blog is the almighty emperor. Having a blog will allow you to easily post interesting articles that can be linked...
Course: SEO Fundamentals
Link Building
If you are just getting started with SEO you might not know about backlinks. A backlink is when another website links back to your site from...
Course: SEO Fundamentals
Tidy Up
In this lesson we’ll tie up a few loose ends before we move on to some more advances subjects such as HTTPS and caching.
Course: SEO Fundamentals
Google Search Console
The Google Search Console is a great way to ensure your site is being indexed correctly, that there are no major errors harming your site, a...
Course: SEO Fundamentals
HTTPS, Caching, And Optimisation
There's a lot of focus on how fast your site loads, especially since the emergence of smart phones. Search engines want to provide the best...
Course: SEO Fundamentals
Social Integration
When visitors share your site on social media you’ll want it to it to stand out from the crowd. This is where OpenGraph and Twitter Cards co...
Course: SEO Fundamentals
Site Analysis & Wrap Up
We’ve covered a lot in this series, so in this final lesson we’ll analyse our site’s SEO performance and see if there’s anything we can stil...