As I've said many times, content is king! Spend most of you time focussing on good quality content. A nice looking website is useless without something interesting or useful to read. Ensuring the "meta" side of things is taken care of (such as URLs, page titles, meta tags, and HTML structure) is essential, but without the content to back it up, you won't see any results. Why? Because good content promotes the likelihood of "Quality Links" — links from other websites that are an authority in your area.
1 year ago
Great work, Ben. As an SEO novice, I do have a couple of questions which have built up since the start of the lessons.
The Logo seems to get lost, colour-wise in the bg of the page. Does the logo have ANY SEO value and, if yes, does it need to be made more visible for SEO (I understand it does for basic design)
Most everything done has been on desktop view. How does SEO change on mobile sites? Obviously, larger paragraphs of text don't work as well in phones and I tend to cut back on phone displays. Will hiding some of that affect my SEO or is it measure only on desktop.